First I’ll introduce myself. My name is Ruud Blankvoort. It won’t be much of a surprise that I am a passionate cyclist. I cycle whenever I can, as much as I can! On Sundays I cycle mostly with friends and on weekdays I get out on either the road bike or the mountain bike. During the summer on of course on cycle vacations and during the spring the occasional ‘classic’ with some equally passionate relatives. That’s when I thought: what if this was my job?
Small hitch there: I already had a job. For over 25 years at a graphic training and deployment agency of which I had been a co-owner for the last 16 years. Was it time for a change? Or a potential midlife crisis? I have no idea, but the thought got hold of me. I decided to look around. What did people close to me think? Most of them were very enthusiastic. But I think more out of empathy than anything else. There were also some sceptics. Obviously less empathetic: ‘how on earth will you distinguish yourself and why in heavens name the Czech Republic?’. And that’s when it finally all came together.